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    Maintenance Versus Marketing 

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    admin
    Published on 06-05-2012 11:55 AM

    Maintenance Versus Marketing —Which One Do You Need?

    By John Dunlap – Editor, SSA Globe

    Back in the good old days (not that long ago), everyday folk were expected to be proficient in all types of maintenance jobs. Fathers passed along the knowledge they had gained from their fathers about working with tools, doing carpentry and knowing the basics of electricity. It may be hard to imagine these days, but if you didn’t know how to do all those things, you were considered a bit of an egghead.
    ...
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    Price Issues 

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    admin
    Published on 06-05-2012 11:48 AM

    Baby, Please Don’t Go!

    By Gary Camp

    Many of us have done it. The bill from your cable company arrives in the mail, and the total due is far more than you think it should be. Sure, you’re getting digital cable, high-speed internet and phone service. But can’t someone give you a better price? After all, your business is valuable.

    A quick call to your cable provider, complete with a mild threat of taking your business to a competitor, and before you’ve ...
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    Tough Times 

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    admin
    Published on 06-05-2012 11:42 AM

    Facing Up to Tough Times

    By Tom Comi

    It’s said that timing is everything in the business world, and George and Pat Hodges are finding that out the hard way. The husband-and-wife team opened a brand new self storage facility in Tennessee last autumn right when the economy was taking a turn for the worse.

    “It’s obviously not the best time to open a facility, but we’re getting some business,” Pat said. “This ...
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    Gauging Demand 

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    admin
    Published on 06-05-2012 11:29 AM

    Gauging Demand Can Be a Point of Contention

    By Laura Williams-Tracy

    As the saying goes, talk is cheap because supply always exceeds demand.

    Finding the balance between supply and demand in self storage can be equally daunting. And no owner wants cheap rents.

    Identifying the best method for gauging demand for new self storage is often a point of contention. Earlier this decade as housing boomed, the buzz within the industry centered on overbuilding and market saturation. ...
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